Most fragrances smell good.
Very few are remembered.
The difference is not intensity. It is identity.
A fragrance becomes memorable when it aligns with presence — when it feels inseparable from the person wearing it. This is why restraint matters. Loud scents announce themselves, but subtle ones invite recognition. They linger in memory because they are discovered, not declared.
Consistency plays an equally important role. Wearing the same fragrance over time allows it to become familiar — to others and to yourself. It becomes part of how you are recognized, like a voice or a silhouette.
Smelling good is immediate.
Being remembered is intentional.
At Norieh, we believe fragrance should never compete for attention. It should earn it.